Intersection of North Grand and Olive
MidTown St. Louis, Missouri
There should have been a ticker tape parade when the Woolworths building came back to life. We spend so much time lamenting doomed buildings and remembering lost buildings, and not enough time applauding those that come back to life. But maybe it is better to just chance upon the scene above and rejoice to each other as we walk by. Or to have the St. Louis Business Journal run a two-page spread about it with gorgeous photos (print edition only).

The revival of this building is truly glorious. Every aspect of the rehab and renovation is top-notch because it respected the original building and all of its various mutations throughout the decades. They didn’t radically alter it, only made it better, and even left some remnants of its life as the flagship Woolworths dime store in St. Louis City.

It was a genuinely sad end of an era when the remaining Woolworths’ closed in 1993. The downtown store at 6th and Locust was where I did all of my gift shopping, and the restaurant within was a great place to do old school lunch. The day it closed felt like a funeral day.

The closing of the store at the most prominent mid-town was the final spiritual nail in the coffin of MidTown. Sure, the Fox Theater came back to life several years previously, but it’s hard to be the life of the party when there are no guests. And walking past the dark Continental and Woolworths building to get to the Fox was disheartening and creepy.

But in one glorious moment, the recent past was forgotten and joy returned to Mid-Town. Late summer we went to a concert at the Fox, and while parking the car, we realized that the Woolworth building was ablaze with light and life. We pressed faces against the glass, marveled at the sleek and modern new interiors and just reveled in the impossible actually happening.

I’ve been drawn back to this block several times since then, and my heart beats with joy to see all the people, be a part of the bustle, soak up the energy. It took Big Brothers & Big Sisters and Kranzberg Arts reviving this building to make me realize 3 important things:
MidTown is truly back
There are just enough great visionaries in this town to keep hope alive
I have yet another reason to be a proud of St. Louis.