Anti-Wrecking Ball Thanks

The Anti-Wrecking Ball Holiday Kegger was a qualified success.  Success is measured by how many kegs were emptied (2) and how much of our lawyer fees were paid down (most of it!).

Thank you to every single person who came out to the inaugural event at the Old North St. Louis Community Gallery (gorgeous space in the most optimistic part of town) and for each person who contributed time, talent, booze and money to our adventures in preservation law.

You can see a goodly number of these lovely people in these event photos.

And here’s a brief video of the evening.

And as our adventure continues, you can donate at any time through the Friends of San Luis Pay Pal account.

Today’s the Day we Save the San Luis

todaywestop_color

Today is when the Preservation Board reviews the proposal to demolish the San Luis.

Today is the day you can show up to persuade the Board to deny this permit.

It is especially important that we turn up in large numbers, because in some political corners they consider the permit a done deal.

If you’re tired of Old Boys Network politics as usual, please come and support this effort.  The Board will make its decision ON this night, so if you want to immediately know the fate of the San Luis, come to:

1015 Locust Street, Suite 1200
Downtown St. Louis, 63101
4 PM – ?

For all the latest information, visit No Parking Lot On Lindell.

Woolworths Becomes Big Brother

Intersection of North Grand and Olive
MidTown St. Louis, Missouri
There should have been a ticker tape parade when the Woolworths building came back to life. We spend so much time lamenting doomed buildings and remembering lost buildings, and not enough time applauding those that come back to life. But maybe it is better to just chance upon the scene above and rejoice to each other as we walk by. Or to have the St. Louis Business Journal run a two-page spread about it with gorgeous photos (print edition only).

The revival of this building is truly glorious. Every aspect of the rehab and renovation is top-notch because it respected the original building and all of its various mutations throughout the decades. They didn’t radically alter it, only made it better, and even left some remnants of its life as the flagship Woolworths dime store in St. Louis City.

It was a genuinely sad end of an era when the remaining Woolworths’ closed in 1993. The downtown store at 6th and Locust was where I did all of my gift shopping, and the restaurant within was a great place to do old school lunch. The day it closed felt like a funeral day.

The closing of the store at the most prominent mid-town was the final spiritual nail in the coffin of MidTown. Sure, the Fox Theater came back to life several years previously, but it’s hard to be the life of the party when there are no guests. And walking past the dark Continental and Woolworths building to get to the Fox was disheartening and creepy.

But in one glorious moment, the recent past was forgotten and joy returned to Mid-Town. Late summer we went to a concert at the Fox, and while parking the car, we realized that the Woolworth building was ablaze with light and life. We pressed faces against the glass, marveled at the sleek and modern new interiors and just reveled in the impossible actually happening.

I’ve been drawn back to this block several times since then, and my heart beats with joy to see all the people, be a part of the bustle, soak up the energy. It took Big Brothers & Big Sisters and Kranzberg Arts reviving this building to make me realize 3 important things:
MidTown is truly back
There are just enough great visionaries in this town to keep hope alive
I have yet another reason to be a proud of St. Louis.

The JC Penney Building and Aldermanic Ego

Martin Luther King Jr. Drive between Hamilton & Hodiamont
Wellston, MO
I have touched on this building inside a previous post. If you have ever run across it in your travels, bet it’s seared in your memory. It’s a singular building both in its neighborhood and in our city. Architects travel from out of town to see this Le Corbu-like gem. It’s unique and spacious with plenty of options for future use. That’s why the man who owns it bought it, and that’s why he’s been working to get it registered for both state and federal historic tax credits. The photos you see here are part of the series that I took for the owner’s applications. I did them for only the cost of the prints; wish I could have done it for free. Anything to help this building stand and thrive. And that is now becoming a problem.

The owner keeps me filled in on the struggle between him and his alderman. Let’s keep this story as tight as possible:

In 2006, Alderman Jeffrey Boyd fully supported the Landmarks Association writing the historic register nomination for this building. By winter 2007, it was ready to go before the Missouri Advisory Council, but Ald. Boyd had it pulled from the line-up. Why?

Ald. Boyd had a friend who wanted to buy the building and tear it down. The owner would not sell to someone who wants to tear it down when he’s working to bring it back to life. This pissed off Boyd, who then had it yanked from all board reviews and has since blocked any type of progress on the building. Despite the alderman’s anger, the owner began in earnest to get the building listed and eligible for tax credits to protect his investment.

Despite the feud, the owner has placed the building on the February 2008 agenda of the State Historic Preservation Office.

And Alderman Boyd is calling everyone he can to get this nomination yanked, once again. To his credit, he’s been very honest about why he wants it yanked: he wants it demolished.

Some of the local offices he has called flat out refused his request. But there’s a healthy list of local and state offices Boyd has contacted who have yet to weigh in.

They need to hear from people other than Boyd, and they need to understand the basic facts:
An alderman would rather demolish and leave another vacant lot in Wellston than let the building’s owner work to improve it.

Has Boyd explained the logic behind his plan?
Does he have a plan for something to go in its place?
Does he have any other valid reasons why he opposes this building and its owner?
Is this aboveboard business or is this a personal pissing match driven by ego and emotion?

This building’s nomination goes before the Preservation board today, January 28th. It goes before the Missouri Advisory board on February 9th.

Below are the people you can e-mail with your thoughts about the matter. If this situation bothers you, please speak up. Again, they need to understand more about this building beyond the Owner vs. Alderman struggle. At the very least, illogical injustice needs to be exposed.

Kathleen Shea, Director
Cultural Resources Office
1015 Locust Street #1200
St. Louis, MO 63101
SheaK@stlouiscity.com

Tiffany Patterson, National Register Coordinator
State Historic Preservation Office
P.O. Box 176
Jefferson City, MO 65102
tiffany.patterson@dnr.mo.gov

An Editorial Cartoon


This cartoon appears in today’s print issue of the St. Louis Post-Dispatch. I completely overlooked the gist of it because of the line of buildings depicted on the right side of the drawing.

The intersection shown is Olive and 7th Street. From the far right edge of the drawing and heading back into the distance there is:
1. Famous-Barr (now Macy’s) building
2. The Sullivan-Adler building at 705 Olive, with the original facade on its first 2 floors
3. The Chemical Building (soon to be… whatever useless name they’ve given it)
4. The Old Post Office

The buildings shown in the left side foreground are long gone, replaced by a parking garage.

I got all excited about the above, and then got around to the humorous, editorial point of it all. Which proves, conclusively, what a building geek I am.

I’m OK with that… I think.

Sunset Hills Teardown, Revised

And Now For Some Good News

The entry below was first posted on June 6, 2006. The beguiling uniqueness of this home prompted a piece in the September/October 2006 issue of St. Louis At Home. That article was seen by the people who were selling the house, and they found their way to my blog entry about it. They got angry and wanted my piece removed from cyberspace. A debate about propriety took place between realtors, culminating in the seller threatening my friend’s livelihood. After much confusion and incredulity, I removed the entry because my friend is far more important than a blog. But this was a temporary situation, as we vowed that once the fate of the house was known, its “memorial” would be revived.

So, the entry disappeared, and surprisingly, I got quite a few inquiries as to where it went. While the piece was mothballing, the developer who had the house and its land under contract let it go when, reportedly, Sunset Hills would not approve his intentions for the land.

Earlier this year, I got an e-mail from a man asking if I knew any further details about the Brinkop house in Sunset Hills, and specifically, any more info about its architect? He ended the message by saying he had just bought the place, so all information would be appreciated.

HE BOUGHT THE PLACE ?!
Yes, he bought the place, and the first round of repairs and renovations had just begun. He loved all of its idiosyncrasies, and planned to keep as much of the original fiber as possible.

AND HE LOVES IT AS IS ?!
This man – only the second family to ever live in this house – is truly godlike.

The uncompromising customization of this mid-century modern home is one of the things that marked its doom. That, and all that land it sat on in a premium location, location, location. Every single person who came to know of this house was certain that it was a goner, simply based on modern realty practices. This house had begun the Bataan Death March.

WE WERE ALL WRONG!!!!!
It’s alive and well and loved. It feels odd, though, because I’ve never experienced MCM homes that should be saved actually being saved. But my gratitude is boundless and I hope more of us can follow the awe-inspiring example set by the new owners.

And over a year later, I am pleased to welcome back….

Maret Drive
Sunset Hills, MO
Ted Hindes made a brilliant find, and was so cool as to share the news and links about it. The real estate listing shows only a few shots of the backyard that backs to Laumier Park, because “currently there is a single home on the property which will be torn down.” I was saddened and shocked to see it blatantly listed as a teardown. How do you control this particular epidemic when everyone from homeowners to developers to real estate agents are in bed together? (Above, keep this fenestrated turret in mind.)

A progressive, modernist friend of mine is also a realtor, and since she was just as shocked and intrigued about it as I was, she waved her magic wand, and the next thing you know, we were touring the house. And we were instantly enchanted. (Above, right side, the turret is the fireplace chimney.)

Built in 1950, this 2860 s.f. house was designed by Harold Brinkop for he and his wife, Erma. From 1939 to 1950, Harry designed and developed Hampton Village, creating the first auto-centric shopping center in the city, and pioneering a retail concept that would wildly thrive in new suburbia just a few years later. (Above, the front entry, and what looks like a newer set of doors, as they lack the distinct character of the rest of the house.)

As I snapped most every inch of the place, my friend chatted up the people across the street. They had been neighbors with The Brinkop’s for almost 20 years, and provided all kinds of answers to the questions raised by being in the house. (Above, built-in planters to the right of the front entrance.)

The Brinkops lived on South Grand, near the Osceloa intersection, up until they moved into this house that architect Harry designed specifically for them. They were childless (which probably explains why it’s in such meticulous shape, despite the recent neglect), and the house was put together to accommodate the private and social lives of a couple who entertained frequently. (Above, looking southeast, the flagstone zig zags toward the turret.)

(Above, the zig zags are a series of windows with textured glass, letting in light while maintaining privacy.) The year of Harold’s death is not known, but Erma continued to live in the house until her own death, about 5 or 6 years ago. Her will bequeathed the house to her physician, Dr. Charles Kilo. He sat on the vacant property until putting it up for sale with a list price of $720,000.

The listing states: “This home is being sold with adjoining lot (12531 Maret) totaling 2.9 acres. This home is either a total rehab or a teardown. The value is in the 2 lots which back to Laumeier Sculpture Park in Sunset Hills. There is a very good possibility that more than 2 lots can be made out of this total acreage. This is beautiful wooded ground and this opportunity does not come along very often! Location, location, location!”

Above, the northwest end of the house rolls down a level to the 2-car garage and what reveals itself as the fully realized lower level of the house. To the right is an outdoor, screened pavilion with a tiny kitchenette.

The entrance to the back courtyard is marked with an electronically operated school bell (above). I only know it’s electronic because there is a precise list of what all the fuses control still taped to the electric box inside the house. And The Brinkop’s really liked bells. We found a button on the upstairs kitchen wall that sounded a bell in the basement kitchen. Rather than yell like hoosiers out the windows or down the stairs, they installed their own “dinner’s ready” network.

While the front of the house is angles and circles, the backside (above) is broadly curved and takes on a decidedly southern feel with its veranda, awnings, half walls, lamp posts, bird bath and planters. The back yard is a long, gently sloping hill littered with concrete deer statues, birdhouses, mature trees and the last remnants of flower beds. The property ends at a bank of trees separating it from Laumier Park, which can probably only be seen when the trees are bare for winter.

The door shown above, left, leads into a full basement kitchen (which still has a vintage 1950s Philco refrigerator), while the door above, right, is for Harry’s work room. One of his old ball caps still rests on a belt sander, their old Christmas decorations peek out of some abandoned boxes.

The burgundy awning (above) covers the picture window in the downstairs family room, where a framed portrait of gallivanting deer still lights up. The curtains are straight out of 1965. I got the impression that the downstairs was a masculine domain, whereas the upstairs is feminine.
The picture window on the top level belongs to what the electric box labeled as the “multipurpose room.”

The generous patio area is laid with Tennessee sandstone (above), which had to be rather pricey, even in 1950. Actually, when noting all the finishes in this house, money was not an issue for The Brinkop’s. But rather than ostentatiously deck out their dream home, they chose solid and consistent materials that have endured, intact, to this day. If this house must come down, I hope someone has the good sense to cart off and re-use the materials, as it’s primo stuff. Actually, if a developer takes the property, they could save a bundle on the new matchstick house they’ll build in its place if they clad it in the flagstone… but do I really want to help this company save money while employing some semblance of good taste? That idea; strike it from the record.

A small fountain with a birdbath (above) is a quarter way down the backyard. The awnings on the top left side of the building cover the living room windows. And it’s now time to go inside the house.

The current owner of the property obviously doesn’t take people for interior tours, because upon entering through the basement kitchen door, my friend walked through some major cobwebs. The basement kitchen was already half-dismantled, but the bathroom (above) was still complete, and fabulous. The dark burgundy wall tile and the bathing beauty on the shower door confirms the masculine bent of the basement… though a raspberry porcelain sink does show a feminine touch.

Heading up the stairs (which, still bears the original carpet, I swear) brings one into the kitchen, and here’s where we started losing it. This. Kitchen. Is. Pristine. Please click on the above photos to get a large view, and confirm how immaculate this kitchen is. Aside from some very recent pockmarks on the dish washer (above, top), every appliance and metal cabinet looks like it just left the show room where it was purchased. Every piece of chrome and stainless steel is spotless and shiny; you wouldn’t need to wash the Formica countertops before preparing food on them. The kitchen looks like a museum installation. It’s so retro that it’s modern. To replicate this look today would be an easy $100,000.
Oh, yeah, the view out the kitchen window is superb.

The next feature that made us frantic with joy is the hallway that lines the front side of the house (above). That zig zag flagstone line on the exterior cuts through to the interior. Looking down the hall towards the front door…

…and the opposite direction view (above), looking towards “The Bathroom.” But before we go there, let’s review the guest bathroom, opposite the zig zag hall.

The guest bathroom makes quite the bold statement (“1980s gay club,” was my friend’s immediate take), with dark, eggplant ceramic tile and atomic green toilet and sink. The sink (above, right) is the same make and model as the basement bathroom, and note the toothbrush and cup holder above it. It’s a revolving platform, so that when not in use, it spins around and seals up to leave only a shiny, stainless steel panel on the wall. The original cup is still in place, and, naturally, matches the sink. And it, like everything else in here, is cleaner than my own bathroom. The copious use of mirrors makes the tiny space seem much larger, and the color scheme is absolutely Hollywood.

But this bathroom ain’t jack bird turd when compared too…

THE BATHROOM!
Please review the first photo of this post. The fenestrated turret? It houses the main bathroom. Even with the widest-angle lens possible, and a dictionary of adjectives, it would be impossible to convey the magnitude of innovation and cool that is The Bathroom.

The space is perfectly round and about 12 feet tall. 5 slender, vertical metal frame windows (that still open with hand cranks) provide an even glow throughout the room. Imagine looking down on the floor plan, and in the middle of the circle is a square. That square would be the “roof” of what can only be described as a “fixture island.” This square – which is only about 7 feet tall, total – is divided into 4 green-tiled sections, with each section housing a bathroom component. The “roof” holds all the lighting and electrical equipment.

Above, left, I’m standing in the doorway from the hall, looking towards the door to the master bedroom. Above, right, the coral pink toilet. Yes, the “fixture island” is dark seafoam green and coral pink (’twas 1950), and the ceramic tiles are perfect. Even the grout is immaculate. How could anyone keep anything so clean for so long?

Revolving through the bathroom, counterclockwise, it’s the same sink (above, left) as in the other bathrooms, including the rotating toothbrush holder. Behind that area is the bathtub (above, right).

Across from the bathtub (above, left) is a built in sink and vanity with 3 mirrors, 2 of them serving as medicine cabinets. Cone-shaped metal lamps on the wall and a window, light this area. Around the next bend is the shower stall, and that brings us back to doe (above, right).

Four people could be in this bathroom at the same time and never see each other. There has never been a more dramatic or efficient bathroom as this one. It almost feels as if Harry Brinkop first designed the ultimate bathroom, and then created the rest of the house behind it. No matter where I went in the house, I kept coming back to marvel at this feat of indoor plumbing ingenuity.

Speaking of ingenuity… we saw no heating vents or duct work in the house, so how was it heated? Turns out that under this bathroom, in the basement, is the room (round, of course) housing the massive boiler for the under-floor radiant heat system. There are 11 separate valves, allowing them to heat (or not heat) each individual room. It’s a very impressive – and progressive – set-up.

Leaving the most magical bathroom ever, we head into the master bedroom (above, left). A wall of sliding doors reveals a cedar-lined closet with a built-in chest of drawers. The view out the back window is superb, but a glance to the right (above, right) reveals a breathtaking angle on the rear of the house.

The same thing happens (above) when looking out the living room windows on the other end of the house, and looking left towards the rest of the building. I’m guessing this gallery was mainly for looks, as the only door leading out to this shallow balcony is in the kitchen, and then one would only be able to use the southeast veranda. Useable or not, it’s a nice touch.

Across from these living room windows – and right off the kitchen – is the inset bar (above).

Here’s an overview of the living room (above), looking towards the back of the house. On the right is one of several air-conditioning units used to cool the house (the Westinghouse unit in the multi-purpose room is of early ’60s vintage, and is so striking as to be an art installation). The large panes of glass are fixed, and surrounded by plenty of operable windows, providing a clever solution for both expansive views and fresh air.

Directly across the room is the massive fireplace (above), made of the same stone as on the outside of the house. Two vents under the mantle pushed heat from the fire out into the room. 4 towering strips of windows flank either side of the fireplace. If you review the 2nd photo of this post, be reminded that the chimney outside is round, so the tile surround on the floor is mimicking the shape.

To the right of the living room is the front entry hall (above), with the same stone flooring as on the fireplace surround. The glass block is a deft touch and that replacement door is even more inappropriate on the interior than it was outside.

And there’s one last interesting piece of the house; the elevator! We’d have never discovered if not for the neighbor’s mentioning it, because it’s hidden behind a sliding wood door in the basement kitchen (above, left), and is part of the pantry in the upstairs kitchen. We marveled at its shiny, wooden beauty while it was docked in the basement. It then scared the crap out of us when we pressed a button in the upstairs kitchen and “va-whooosh” rumbled below us… It Still Works!
The note taped to the right of the rotary phone (above, right) is Erma’s short list of phone numbers, including: “When Oxygen Runs Low – 911.”

In the short time spent in the house, Erma & Harry came back to life, and their house is a strong, handsome and unique place. On one hand, it does bear out what the marketplace claims about modern houses: the resale is difficult. This house was highly customized for its owners.

On the other hand, here are some of the other mid-century modern homes on the same, short street (above). Together, these 3 houses appear to be the first homes on the street. The rest are large, contemporary variations on traditional, “between the wars” residential architecture. And then there are 2 brand new “Hummer Houses” shining like bright pennies on the plots of land they overtook. But these MCM homes were the original intent of the street, and are not some anachronistic oddities blighting the neighborhood.

What distresses me is that there are people out there with a real appreciation for a house like The Brinkop’s, and some of them even have the extra $100,000 it would take to both update (central air, oh yes) and repair parts of the house. But when realtors’ and developers effectively sweep a house under the rug, how do these people find them?

My friend and I mulled over the possibilities… What if it was turned into a private “hotel,” say, for folks visiting nearby Laumier Park? Or for out-of-town parents visiting their children at the nearby Thomas Jefferson boarding school?

These are pipe dreams within the realm of possibility, but the reality is that someone will pay more money to get their steroidal, just-add-water mansion on this spot, and not even blink in the dust of all the demolished flagstone.
And as it was before, I almost wish I’d never seen this house, because I’m tired of having my heart broken.

Fountain Park Demolition?

Fountain Park Neighborhood
North St. Louis, MO
Some residential business brought me to this neighborhood for the first time, and I was enchanted. Even on a snowy, bitterly cold day I could imagine the beauty of the park during spring and summer, and the houses ringing it have a stately charm. Then I saw the building, above.

There’s an historic church from 1895 at the southwestern edge of the oval, the rest is single and multi-family residential, save for this mixed-use structure at the northeastern edge.

It was built in 1897, with store fronts at ground level and apartments above. The building curves to match the geometry of the neighborhood, and the cylindrical turrets are like lyrical bookends. I immediately imagined decades of people lounging in these spaces, gazing out over the park, and it felt magical.

The building is certainly not in the best shape. Scavengers have carted off most all the valuable pieces from ground level, and severe water damage is evident. But the building is far from down for the count, so I checked into its status.

City records show that it may have been vacant since 1989, and that the Citizen’s Service Bureau received 6 complaints on the building between June 2005 and November 2006, mostly about the vacant building being unsecured. The easy assumption is that the immediate neighbors keep an eye on it, and won’t tolerate any nonsense.


Exact sales information for the building is unavailable, but it is now owned by Titsworth Properties, LLC, out of downtown Clayton, and I get the impression from past permit applications that their ownership is fairly recent.

But the most curious part is that building was first condemned to be demolished in November 1996, and a new demo permit was issued in September of 2006. Which has me curious about:
Exactly how do demolition permits work?
Why did Titsworth buy a building that was to be demolished?
If it does finally go down, what will go in its place?

A 1979 survey tags the building as having “state significance,” and there’s no denying it’s an important – and gorgeous – part of the neighborhood. Whatever would replace it would surely be out of place with the rest of the area. Or even worse, it would just remain a blank hole in a neighborhood that has worked hard to retain most all of its original fabric.

I long to know about the history of this building and what’s planned for it in the present and future. If you have any of the information, please do share, and keep your fingers crossed that some kind of miracle keeps it standing with intent to thrive.

The Dorsa, "The Ultimate in Mode Moderne"

The Dorsa Building
1007 Washington Avenue, St. Louis MO
The firm of Eames & Young were, essentially, the City of St. Louis’ house architects, and with 2-dozen-plus buildings in a small area, they couldn’t all be spectacular. So, when the Dorsa Company (photo above) took over the building in 1946, no one objected to a face lift. And no one since has regretted the decision.

Even when Washington Avenue was at its shabbiest, The Dorsa was a bright spot so witty and sophisticated that even the thoughtless didn’t think of totally obliterating its essence. All the turn-of-the-century buildings around it sprung back to life, so it was merely a matter of time until the Dorsa was rehabbed. But would new owners restore it to 1902, or leave the Gotham Deco facade be?

The Pyramid Companies bought it, and the 1946 remodel qualifies for Missouri Historic Tax Credits. The upper floors of this building (and 1011 next door) are converting to lofts, and with only a few units remaining while the place is still under construction, it’s a wise move, to say the least. But what would become of the mythical ground floor of the Dorsa?

I say “mythical” because it felt like I needed a Willy Wonka Golden Ticket to experience the mothballed splendor behind the Emerald City facade. Photos of the magical mystery tour produced audible gasping and intense swooning. I longed to go to go inside, where “neon lights will shine for you, Xanadu.”

“And now, open your eyes and see, what we have made is real. We are in Xanadu.”

Paul Hohmann is principal architect for Pryamid Architects, as well as Kubla Khan, because he gave me an expansive Dorsa tour. Days before the blessed event, The Building Collector revealed he had an original, 1946 promotional brochure introducing Dorsa Clothing’s new home at the St. Louis Building Arts Foundation library. Hohman and I had yet to see it when this tour began, so the questions and observations had no answer yet. But it turns out that Hohmann has an instinctive understanding of the place, and an admiration that assures its protection.

After entering from the Washington Avenue entrance , we enter the main sales floor area (photo above). It’s a riot of curvaceous plaster, idiosyncratic offices and alcoves, and a perfect time capsule of an odd moment in retail design.

(Above) The brochure calls the Entree Floor “…the ultimate in mode moderne.” Note that aside from the undulating planters around the base of the columns, all the original features remain intact. Because of construction on the floors above, the entire space is covered in a deep layer of dirt and plaster dust, but Hohmann confirmed that the original terrazzo floor tile is still there and in fine shape.

Even in this dishabille state, I could see a Joan Crawford sales gal peddling accessories to Ladies Who Lunch, a Jean Harlow patron contemplating purchases in the lounge. It looks like a classic Hollywood movie set, a way to be a part of something that never really existed, yet in downtown St. Louis, it does exist!

(Above, looking back towards the entrance) The pair of streamlined, aerodynamic columns are the most awe-inspiring feature of the room. Paul Hohmann is an average-size man, so he (unwittingly) gives you a sense of how colossal the columns are.

Dragging myself away from the The Entree, we come to a hallway featuring a squiggle cut-away in the plaster ceiling (above). All the original neon tube lighting still rests within all the ceiling recesses, and it’s easy to “see” the soft glow it gave to the Dorsa showroom. This type of cut-out, and this form of “moth to flame” lighting reminded me of the fabulous tricks employed by Morris Lapidus at the height of his retail design power.

Sure enough, a book on Lapidus’ work revealed a 1945 kids’ showroom (above) using much the same features that triggered my initial comparison. This has me wondering how much Meyer Loomstein – the architect of the remodel – was influenced by the work of Lapidus.

I’ve yet to take a look at the 6 homes in Ladue, MO credited to Loomstein in the early 1950s, so I’m not sure what architectural style he preferred. But in the mid-1940s, Morris Lapidus was making huge design waves for his retail work in New York City. The Dorsa Clothing Co. president states in the brochure that they “cherished the ideal of design-ingenuity,” and uses the word “drama” a few times, so when Loomstein landed the commission, it’s easy to imagine him looking to Lapidus for inspiration. I also detect the influence of Hollywood art directors like Cedric Gibbons and Carroll Clark, which is an appropriate connection to make for the show room of a women’s clothing manufacturer.

And now we move into The Salon (above), which is where Golden Hollywood deja vu really kicks into overdrive. 2 levels of capriciously careening stairs lead down to a clams-on-the-half shell stage. It is so over-the-top, that my brain can’t even process how fabulous it once was, how utterly alien it must have seemed in 1946. And I’m impressed with Dorsa having the guts to bring this kind of glamour to the St. Louis wholesale garment district.

As I mentally glided down the stairs like a Ziegfeld Follies showgirl, Hohmann points out that the plywood covering the slithering stair banisters (above) are not original. The guts do not reveal any electrical fixtures, so he surmises they may have placed potted plants in them, to add another level of texture.

What seems a random pattern of swoops and swirls to the stage is actually a clever way of providing multiple levels of seating and endless niches to display items. And even though there’s much movement, it’s created by clean lines. When considering some of the exaggerated details of the spaces, this feature becomes the grace note within the dramatic tension.

And this, above, is the money shot, showing the overall effect of The Salon.

We see the brochure a few days later, and I’ll be damned, the brochure artist knew it was, too! And I’ll be damned, Hohmann correctly called the potted plant banister! The mural above the stage is gone. Was it bas relief, a mural painted on the plaster, or a painted canvas attached to the surface? Chipping away at the remains may provide some answers.

The fanciful, wood framed mirrors (above), partially shown in The Salon sketch, are still in place today.

And here is The Stage (above). Once you’re up on it, it’s awfully tiny, but then a model didn’t really need all that much room to spin around in. Again, it’s about glamorous presentation, so drama is created with curves and height and color and….

…movement. As I stared at the pirouetting stage, black & white images of Ginger Rogers & Fred Astaire gliding through the room ran through my head (there’s that Carroll Clark connection).

To stand on the stage and look out into the room (above) only encourages such celluloid fantasies. It’s such a seductive sight, all this Hollywood excess via burgeoning Midwest sophistication. It’s so fantastical that in the 60 years since its birth, no one has had the heart to destroy it. They may not have used it, but they couldn’t remove it. And that brings us to: What will become of this space?

While Pyramid has modernized the upper floors of the building for residential space, they are committed to keeping this retail space as is. It’s such a rare and alluring treasure, that to gut it out for the marketplace would be criminal.

There is approximately 7,000 square feet of space. That’s plenty of open space, plus 3 enclosed offices, a bathroom and a display window facing onto bustling Washington Avenue. The ultra unique fixtures and look of the space calls for a special kind of retail use. Ideas include:

Clothing Designer An independent clothing and accessories designer could carry on the legacy. Or imagine a collective of local designers sharing the space. As it’s divided into separate rooms, 3 different designers would have ample space for their wares, while all would be able to take advantage of the stage. Imagine the fashion show returning as a promotional staple, and imagine the customers flocking to this destination.

Wedding Planner Now that retirement has shuttered Blusteins Bride’s House, the downtown market is wide open for a wedding planner looking for a grand show and work room. All attendant accessories and services for wedding planning would have room for representation, and imagine the bride-to-be trying on gowns and standing for fittings on the stage.

Furniture Store The thought of modern furniture and home accessories scattered throughout the Moderne space is very appealing. There is ample wall space and plenty of niches and surfaces for display, and the possibilities for grouping furniture settings is endless. Plus, there’s a side staging and load-out area in the alley for furniture deliveries.

Supper Club The Entree Floor is ready-made for a bar and restaurant, while the auditorium is begging for multiple levels of intimate tables and chairs overlooking the stage. The stage is just big enough for a cabaret performer or small jazz ensemble. The facade and interior of the building already provides built-in atmosphere, making the marketing of the concept a breeze to execute.

Beauty Spa It’s a no-brainer to imagine a full-service beauty parlor and spa inside the Dorsa. Simply walking in the front door broadcasts beauty and fantasy. There are private rooms for massage, tanning and waxing, and plenty of spaces for hair, make-up and clothing. I’m thinking more the beauty salons of old, rather than today’s Zen centers. But spa owners would know better than I how the Dorsa could work for their intents. Plus, the large group of young ladies living downtown would make this an intriguing prospect.

Though dirty and worn, the retail areas are in great physical shape. Scrubbing, scraping, patching and painting would comprise the bulk of revitalization work. Pyramid is actively seeking a tenant wholly engaged in taking advantage of this extraordinary space. A personal tour of the space certainly gets your imagination working overtime, and check with them to see if a new retail venture would qualify for Missouri Historic Tax Credits. Give them a call if you’re curious.

Last, but not least, is the puffy marshmallow cloud atop the auditorium column (above). This is where drama and whimsy meet, at the corner of Hollywood Boulevard and Washington Avenue.

I noticed a dark magenta peeking through the layers of peeling paint on the ceiling, and a few days later it became clear. Looking at the brochure (and the original envelope it was to be mailed in) showed a brilliant magenta as the Dorsa color, and they simply carried that color from building to brochure. Just imagine that white plaster cloud popping out of a deep hued ceiling, and swoon yet again.

As for the outside of the building, Pyramid is preserving and restoring as much of it as possible. The letters spelling “DORSA” on the front facade were sold to a Chicago antique dealer several years ago. If the budget does not allow for re-purchasing them, exact replicas will return in their place. Some pieces of the terracotta “spider web” to the left of the entrance were found, but trying to recreate that feature is cost-prohibitive. Instead, that well will convert to display windows, which is an added bonus for the future retail tenant.

The dark orange metal window frames on the upper story were installed in the 1980s, but was that the original color? Pyramid research couldn’t locate a good color photo of the 1946 remodel, so they’re defaulting to black frames for the replacement windows. But Hohmann’s heart just isn’t with black frames; it feels like a disservice to the vibrancy of the facade.

And once again, that wondrous, highly-accurate brochure disclosed the facts! Of course the original windows were a red orange, because it perfectly compliments the 2-stories of green tile. The look of relief in Hohmann’s face was touching, and now let’s hope fabrication on the new windows has not yet begun so there’s a fighting chance of banishing the black.

Thanks goes to Paul Hohmann for the tour and his sincere dedication to The Dorsa; Larry Giles for providing a library where treasures like the Dorsa brochure can come to rest; and to Lynn Josse for scanning and enthusiastically sharing the brochure with all of us.